Today’s customers are more empowered than ever. Because they have an unprecedented amount of buying choices, they aren’t willing to waste their time or money with a brand that doesn’t deliver an exceptional customer experience (CX) during and after the buying process. But in this age of global competition, social media, AI innovation, and endless customer distractions, what do exceptional customer experiences look like?
Micah Solomon, who consults, mystery shops, and trains some of the greatest customer-focused companies of our time shares how some of the greatest companies (including Apple, The Ritz-Carlton, Zappos, USAA, and more) delight their customers. He outlines 4 principles to guide your CX strategy and help you build the ultimate customer service experience.
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